Want To Understand Social Media? Don’t Stop Using It At 5 P.M.
This is something I’ve noticed with a number of marketers who have had difficulty in understanding social media, whether that means getting a grip on its value, or simply how to use it beyond what they read on random marketing blogs like this one. The key to truly understanding and getting a handle on social ...
CNN’s Black In America 2: Bourgie Blacks. But Are They Really?
I’m going to take a quick break from writing about marketing to discuss something somewhat dear to me. I was watching CNN’s Black In America 2 last night and a particular segment of the 2-hour special struck me: the segment on what some twitterers are calling bourgie blacks. A quick look at the conversations swirling ...
The Only 3 Things You Need to Succeed In Social Media and Become an Engaged Brand
Wetpaint and Altimeter Group just released a thought-provoking report about the most engaged brands in social media, with a listing of 100 companies starting with Starbucks at No. 1 and ending with AIG at No. 100. An interesting thing worth highlighting is that the most engaged brands saw the highest revenue growth versus those who ...
Twitter Is Not The Messiah. It’s Just a Tool.
I love Twitter. Don’t get it twisted. I find it to be a very useful resource when it comes to discovering interesting gems around the internet. So, I’ll be first in line to say that it has provided me with real-world value, and have fervently defended it against friends of mine who don’t see a ...