There’s A Need For Integrated Social Media
Disclaimer: I started this post over a month ago and just never got to finish. Hopefully, it’s still halfway relevant. If we’re being honest, I started on my path in marketing under the impression that I was going to be concepting billboards, television spots, magazine ads, working with emerging technology, etc. Partially because that’s what ...
Jeff Howe Didn’t Mean To Be An Asshole
I briefly met Jeff Howe during the kickoff party for his book Crowdsourcing. He’s a good guy. Very charming, very intelligent. It’s not his fault he’s an asshole, having coined the term “crowdsourcing”. I read an opinion piece on PSFK today by well-known author, blogger, critic, and fabled ad man, George Parker. In it, he pretty ...