The Heart of Brand Innovation May Be In Retail

Posted on Jan 1, 2014 in Big Ideas, Emerging Technology, Retail | One Comment
The Heart of Brand Innovation May Be In Retail

To say I’ve failed in keeping up with my blog would be an understatement. I made one post all year, and yet, so much has changed. I’ve found myself at a new agency (TracyLocke), in a new role, doing a new kind of marketing: Shopper & Retail. Dare I say, the most challenging I’ve ever […]

The Maturation of Social, and My Race Towards A Smarter, More Connected World

The Maturation of Social, and My Race Towards A Smarter, More Connected World

Ironic as it is coming from a heathen such as myself, social exhibits some of the same growth patterns as Christianity. When it was “discovered,” it gave rise to a variety of denominational beliefs, each with their own interpretations of a shared holy text. Similarly, everyone has been learning social as they went along, sprouting […]

Don’t Let Sharing Get In The Way of Social

Posted on Jun 24, 2012 in Big Ideas, Social Media, Twitter | No Comments
Don’t Let Sharing Get In The Way of Social

We’ve been hardwired to believe that the strength of an idea rules all. That’s still true, but it seems as though we’ve become so wrapped up in what technology allows us to do with that idea, that we don’t stop to ask if the idea has gotten lost in all the zeroes and ones. Before […]

The ONE Thing You Need To Succeed In Social Media

Posted on Apr 11, 2011 in Advertising Agencies, Big Ideas, Social Media | No Comments
The ONE Thing You Need To Succeed In Social Media

One of my first blog posts naively focused on the three thing you need in social media to succeed. Surprisingly, I think it still accounts for my most visited blog post, despite its broadness in scope. I foolishly rattled off: Be Human Educate Yourself Don’t Do Everything.Just Do It Right. I say “foolishly” because I […]

How “Social Business Design” Has Changed My Outlook on Social Media

How “Social Business Design” Has Changed My Outlook on Social Media

Powered, the social media agency I worked for, was recently acquired by Dachis Group. Through this new venture of his, Razorfish co-founder, Jeffrey Dachis, is trying to validate a concept that has grown a pair of legs over the last few years: Social Business. It’s a relatively new concept to me, having spent all my […]

A Facebook Page (Even A Good One) Is Not The Answer

A Facebook Page (Even A Good One) Is Not The Answer

Note: The views expressed on this blog are those of mine alone and do not necessarily represent the views of my employer, past or present. Something I have noticed, both through observation and firsthand experience, is the obsession brand marketers, as well as agencies, have with turning to Facebook to resolve their social media challenges. […]

Why You SHOULD Use the “Focus Group of One”

Posted on Aug 4, 2010 in Big Ideas, Individuality, Inspiration | 4 Comments
Why You SHOULD Use the “Focus Group of One”

Oftentimes we’re told not to use the “focus group of one”, namely ourselves, when we’re brainstorming creative ideas. But to be blunt, I ask: Why not? Social media marketing, unlike mass media, is based on the pillars of relationship building and a few-to-many model. That said, if you fall within the target audience, it shouldn’t […]

The Ubiquity of the Social Web, and the Questionable Sustainability of its Agencies

The Ubiquity of the Social Web, and the Questionable Sustainability of its Agencies

Let me preface this by saying I don’t write these posts simply to be contrarian. I just think that some perspective is in order. I’ve said this before. My larger interest is in technology and how brands can connect with people through things that whirl and buzz. Taking a step beyond that is my interest […]

The Soul of Social Media, And Why “Agency” Shouldn’t Be A Bad Word

The Soul of Social Media, And Why “Agency” Shouldn’t Be A Bad Word

There’s something I’ve thought about for some time, and was perpetuated by Zach Lieberman, a speaker at the PSFK Conference last week. Lieberman, who is a creative technologist, had a talk about Engaging the Human Element, and “making deeply engaging, entertaining and meaningful interactions” through art and technology. He talked about the power of individuals, […]