I Live In The Space Between

I highly recommend "Hegarty on Advertising". Nothing groundbreaking, but it inspired me to get back in touch with my creative side.

I’ve long written about the uselessness of strategy if proper execution isn’t there to actualize it, and vice versa. I’m thankful for the flexibility of my organization, in that professional mobility and exploration are supported. It has given me a chance to try something different.

I’ve lived my life as a strategist with a streak of creativity (or so I’d like to think), having initially been exposed to advertising through a wildly creative digital agency. Having stayed in touch with many of my old colleagues, I longingly listen to stories about applications and programs built for the sole purpose of inspiring people. Couple this with having just read “Hegarty on Advertising,” and I was eager to create something.

I was bit by the bug.

While I know my way around Photoshop and InDesign, and even fancied myself an amateur graphic designer at one point in time, my primary strength is with words. I went to school for Copywriting after all. And thus, my role was defined: I would shift from the Strategy team to the Creative “department” as a Creative Strategist, with a speciality in copywriting.

Ever since I was in school “studying” the art of copywriting, I felt like there was too strict of a demarcation between Strategy and Creative. The former informs the latter, but it’s the latter which brings the thinking to life. The issue I have is that I want to do both. I want to be the cartographer and the explorer.

I’m excited to live in the space between.