Social Media Isn’t For Ordinary People
Let me be the first to tell you, in case you hadn’t already heard, ordinary people don’t engage with brands on social. Think about your own behavior on Facebook and the like. Unless it’s for work, how often do you interact with the brands you’ve Liked? I’m no psychic, but I suspect it’s not very ...
The Commoditization of Social Media
It was bound to happen. Although social media isn’t getting the lion’s share of anyone’s media budget, it doesn’t stop the fact that most are scrambling to get something, anything, off the ground in social. This presents great opportunities (especially for my employer) to redefine the way brands engage people. But it also sows the ...
The Ubiquity of Facebook and Twitter
This post is more so a raw and unrefined observation/opinion of mine, rather than a picking apart of the two services. For some time I’ve wanted to write a blog post about how Facebook has become the new mass media, or how Twitter has seemingly morphed to a medium, but I think it’s probably even ...
What’s The Point of Tumblr If Facebook Has Become My Lifestream?
Let’s skip the formalities. I know I haven’t made a post in eons. But it’s been a rough month and half. So, cut me some slack. But if the past month has taught me anything, it’s been that it’d be nice to chronicle my life. I’ve had about three journals in my lifetime. Each of ...
