Social Media Is a Branding Tool. Nothing More. Nothing Less.
The honeymoon phase is over. Marketers are beginning to look for accountability from their spending in social. “What’s the ROI?” It’s probably not a foreign question to you at this point. If it is, then God bless you, and however long you have before it’s asked. We jumped into the space head first in an ...
The Commoditization of Social Media
It was bound to happen. Although social media isn’t getting the lion’s share of anyone’s media budget, it doesn’t stop the fact that most are scrambling to get something, anything, off the ground in social. This presents great opportunities (especially for my employer) to redefine the way brands engage people. But it also sows the ...
The Semantic Web and Its Limitations on New Human Experiences
I was having a conversation with a co-worker about what was going to be my next blog post, and something she said inspired me to switch gears and take a slight detour. Not that I’m an expert on the subject, but I find the semantic web, and its theorized possibilities, absolutely fascinating. Imagine a world ...