Want to Find Your Brand Voice In Social Media? You Already Have.
This post was originally published on the Dachis Group blog, Collaboratory. Transforming your brand’s tone of voice, for the sake of achieving relevance in social, is a fool’s errand. You don’t have to find your brand voice in social, because you’ve already created it. Brands commonly homogenize their voice when dealing in social – a ...
The Semantic Web and Its Limitations on New Human Experiences
I was having a conversation with a co-worker about what was going to be my next blog post, and something she said inspired me to switch gears and take a slight detour. Not that I’m an expert on the subject, but I find the semantic web, and its theorized possibilities, absolutely fascinating. Imagine a world ...
Just Do It! For Yourself.
I hate to admit that this year’s PSFK Conference was not as explosive and impacting for me as it was last year. Nevertheless, it’s difficult to come away from one and not feel even the slight bit inspired. This year was no different. Among the speakers and panels, my two favorites came down to Joe ...
How “Social Business Design” Has Changed My Outlook on Social Media
Powered, the social media agency I worked for, was recently acquired by Dachis Group. Through this new venture of his, Razorfish co-founder, Jeffrey Dachis, is trying to validate a concept that has grown a pair of legs over the last few years: Social Business. It’s a relatively new concept to me, having spent all my ...
A Facebook Page (Even A Good One) Is Not The Answer
Note: The views expressed on this blog are those of mine alone and do not necessarily represent the views of my employer, past or present. Something I have noticed, both through observation and firsthand experience, is the obsession brand marketers, as well as agencies, have with turning to Facebook to resolve their social media challenges. ...
Why You SHOULD Use the “Focus Group of One”
Oftentimes we’re told not to use the “focus group of one”, namely ourselves, when we’re brainstorming creative ideas. But to be blunt, I ask: Why not? Social media marketing, unlike mass media, is based on the pillars of relationship building and a few-to-many model. That said, if you fall within the target audience, it shouldn’t ...
The Ubiquity of the Social Web, and the Questionable Sustainability of its Agencies
Let me preface this by saying I don’t write these posts simply to be contrarian. I just think that some perspective is in order. I’ve said this before. My larger interest is in technology and how brands can connect with people through things that whirl and buzz. Taking a step beyond that is my interest ...
We Aren’t What We Do. We Should Do What We Are.
At the PSFK Conference 2010, Erik Proulx, creator, executive producer, and writer of the short film Lemonade, as well as the founder of Please Feed the Animals, spoke in front of the large crowd at the Museum of Jewish Heritage. It goes without saying that all of the speakers were inspiring, forcing ideas to spark ...
The Ubiquity of Facebook and Twitter
This post is more so a raw and unrefined observation/opinion of mine, rather than a picking apart of the two services. For some time I’ve wanted to write a blog post about how Facebook has become the new mass media, or how Twitter has seemingly morphed to a medium, but I think it’s probably even ...
Have Marketers Lost Their Individuality?
I was going to write a post about an important tip if you’re building an iPhone application, but I think I’ll hold that off for a later date. Instead, let me share something that has certainly come to bother me: becoming a standardized marketer. And it’s not for all of the reasons you may think. ...