The Commoditization of Social Media
It was bound to happen. Although social media isn’t getting the lion’s share of anyone’s media budget, it doesn’t stop the fact that most are scrambling to get something, anything, off the ground in social. This presents great opportunities (especially for my employer) to redefine the way brands engage people. But it also sows the ...
Just Do It! For Yourself.
I hate to admit that this year’s PSFK Conference was not as explosive and impacting for me as it was last year. Nevertheless, it’s difficult to come away from one and not feel even the slight bit inspired. This year was no different. Among the speakers and panels, my two favorites came down to Joe ...
How “Social Business Design” Has Changed My Outlook on Social Media
Powered, the social media agency I worked for, was recently acquired by Dachis Group. Through this new venture of his, Razorfish co-founder, Jeffrey Dachis, is trying to validate a concept that has grown a pair of legs over the last few years: Social Business. It’s a relatively new concept to me, having spent all my ...
A Facebook Page (Even A Good One) Is Not The Answer
Note: The views expressed on this blog are those of mine alone and do not necessarily represent the views of my employer, past or present. Something I have noticed, both through observation and firsthand experience, is the obsession brand marketers, as well as agencies, have with turning to Facebook to resolve their social media challenges. ...
Why You SHOULD Use the “Focus Group of One”
Oftentimes we’re told not to use the “focus group of one”, namely ourselves, when we’re brainstorming creative ideas. But to be blunt, I ask: Why not? Social media marketing, unlike mass media, is based on the pillars of relationship building and a few-to-many model. That said, if you fall within the target audience, it shouldn’t ...
The Soul of Social Media, And Why “Agency” Shouldn’t Be A Bad Word
There’s something I’ve thought about for some time, and was perpetuated by Zach Lieberman, a speaker at the PSFK Conference last week. Lieberman, who is a creative technologist, had a talk about Engaging the Human Element, and “making deeply engaging, entertaining and meaningful interactions” through art and technology. He talked about the power of individuals, ...
We Aren’t What We Do. We Should Do What We Are.
At the PSFK Conference 2010, Erik Proulx, creator, executive producer, and writer of the short film Lemonade, as well as the founder of Please Feed the Animals, spoke in front of the large crowd at the Museum of Jewish Heritage. It goes without saying that all of the speakers were inspiring, forcing ideas to spark ...
