Want to Find Your Brand Voice In Social Media? You Already Have.
This post was originally published on the Dachis Group blog, Collaboratory. Transforming your brand’s tone of voice, for the sake of achieving relevance in social, is a fool’s errand. You don’t have to find your brand voice in social, because you’ve already created it. Brands commonly homogenize their voice when dealing in social – a ...
The Semantic Web and Its Limitations on New Human Experiences
I was having a conversation with a co-worker about what was going to be my next blog post, and something she said inspired me to switch gears and take a slight detour. Not that I’m an expert on the subject, but I find the semantic web, and its theorized possibilities, absolutely fascinating. Imagine a world ...
Thinking Small Is All The Rage
The idea of agencies and companies thinking small is no new notion. People have been saying it for years, including Greg, who’s gong to push the point further in his upcoming book, microMarketing. The problem is, very few have actually been practicing it. At the PSFK Conference in New York last week, Andy Spade and ...