The Commoditization of Social Media
It was bound to happen. Although social media isn’t getting the lion’s share of anyone’s media budget, it doesn’t stop the fact that most are scrambling to get something, anything, off the ground in social. This presents great opportunities (especially for my employer) to redefine the way brands engage people. But it also sows the ...
A Facebook Page (Even A Good One) Is Not The Answer
Note: The views expressed on this blog are those of mine alone and do not necessarily represent the views of my employer, past or present. Something I have noticed, both through observation and firsthand experience, is the obsession brand marketers, as well as agencies, have with turning to Facebook to resolve their social media challenges. ...
The Ubiquity of the Social Web, and the Questionable Sustainability of its Agencies
Let me preface this by saying I don’t write these posts simply to be contrarian. I just think that some perspective is in order. I’ve said this before. My larger interest is in technology and how brands can connect with people through things that whirl and buzz. Taking a step beyond that is my interest ...
The Ubiquity of Facebook and Twitter
This post is more so a raw and unrefined observation/opinion of mine, rather than a picking apart of the two services. For some time I’ve wanted to write a blog post about how Facebook has become the new mass media, or how Twitter has seemingly morphed to a medium, but I think it’s probably even ...