Comments for Rock Me Amadeo http://rockmeamadeo.com Thoughts from a Gen Y marketer Sun, 13 May 2012 04:58:29 +0000 hourly 1 http://wordpress.org/?v=3.3.2 Comment on Want to Find Your Brand Voice In Social Media? You Already Have. by silver price http://rockmeamadeo.com/want-to-find-your-brand-voice-in-social-media-you-already-have/comment-page-1/#comment-233 silver price Sun, 13 May 2012 04:58:29 +0000 http://rockmeamadeo.com/?p=551#comment-233 What makes people interesting is that everyone is unique, and everyone has their own voice. Brands often go wrong on Twitter by thinking that in order to appeal to a certain demographic segment they need to somehow imitate that group. This is most obvious when brands go after the youth market and awkwardly pepper their language with outdated slang and a tone that is meant to sound ‘trendy’ or ‘urban’. What makes people interesting is that everyone is unique, and everyone has their own voice. Brands often go wrong on Twitter by thinking that in order to appeal to a certain demographic segment they need to somehow imitate that group. This is most obvious when brands go after the youth market and awkwardly pepper their language with outdated slang and a tone that is meant to sound ‘trendy’ or ‘urban’.

]]> Comment on Jeff Howe Didn’t Mean To Be An Asshole by Ken http://rockmeamadeo.com/jeff-howe-didnt-mean-to-be-an-asshole/comment-page-1/#comment-208 Ken Wed, 08 Feb 2012 21:15:22 +0000 http://rockmeamadeo.com/?p=153#comment-208 Personally, I love the idea of crowsourcing creative. Having spent most of my career as an art director, I have a great deal of respect for the discipline and for the talent that is required to produce great work. As anibal stated, most of the advertising out there in the world is crap, and a vast majority of it was created by agency folks like me. So why does it suck? Mostly because of time pressure and lack of inspiration. When you are one of just a few creatives assigned to an account you tend to get tunnel vision on that client. You can lose perspective and quite honestly, you lose passion for the product. So, on any given day, you hammer out some creative stuff, but all-in-all it isn't mind blowing and it isn't going to change the world -- but, it makes the client happy, which makes the account folks happy and everybody wins -- sort of. Crowdsourcing the creative brings in a ton of fresh ideas and perspectives of the same problem. Plus, it brings in the element of direct competition to inspire the creative process. What agency didn't bust its nuts to come up with some awesome creative to win an account? Hell, I've been in agencies where the whole f-ing creative department pulled together to put together some killer work to wow a prospect. But once the account was in the house, a lot of that drive is lost - but not when you crowdsource. Every project is a new pitch, and that is what keeps the creativity going. Sure, if you only want to pay $50 for a branding campaign, you'll get mega-crap. But when the reward makes the effort justifiable, you'll get designers moving mountains to win the project and the creative executions will be way better than an AD and a copywriter could come up will on most days. In summary, crowsourcing is capitalism at its best. A crappy reward will result in crappy work. But if you let competition drive the process, then the better the rewards, the better the quality of work. And when you have dozens of talented creatives working on a problem, you'll get significantly better results than any in-house or agency team any day of the week. Guaranteed. Personally, I love the idea of crowsourcing creative. Having spent most of my career as an art director, I have a great deal of respect for the discipline and for the talent that is required to produce great work. As anibal stated, most of the advertising out there in the world is crap, and a vast majority of it was created by agency folks like me. So why does it suck? Mostly because of time pressure and lack of inspiration. When you are one of just a few creatives assigned to an account you tend to get tunnel vision on that client. You can lose perspective and quite honestly, you lose passion for the product. So, on any given day, you hammer out some creative stuff, but all-in-all it isn’t mind blowing and it isn’t going to change the world — but, it makes the client happy, which makes the account folks happy and everybody wins — sort of.
Crowdsourcing the creative brings in a ton of fresh ideas and perspectives of the same problem. Plus, it brings in the element of direct competition to inspire the creative process. What agency didn’t bust its nuts to come up with some awesome creative to win an account? Hell, I’ve been in agencies where the whole f-ing creative department pulled together to put together some killer work to wow a prospect. But once the account was in the house, a lot of that drive is lost – but not when you crowdsource. Every project is a new pitch, and that is what keeps the creativity going. Sure, if you only want to pay $50 for a branding campaign, you’ll get mega-crap. But when the reward makes the effort justifiable, you’ll get designers moving mountains to win the project and the creative executions will be way better than an AD and a copywriter could come up will on most days.
In summary, crowsourcing is capitalism at its best. A crappy reward will result in crappy work. But if you let competition drive the process, then the better the rewards, the better the quality of work. And when you have dozens of talented creatives working on a problem, you’ll get significantly better results than any in-house or agency team any day of the week. Guaranteed.

]]> Comment on The Only 3 Things You Need to Succeed In Social Media and Become an Engaged Brand by Membawa Brand ke Social Media « Surabaya Web Community http://rockmeamadeo.com/the-only-3-things-you-need-to-succeed-in-social-media-and-become-an-engaged-brand/comment-page-1/#comment-149 Membawa Brand ke Social Media « Surabaya Web Community Mon, 14 Mar 2011 19:49:27 +0000 http://rockmeamadeo.com/?p=61#comment-149 [...] courtesy of : http://rockmeamadeo.com Tags: komunitas, kopdar, social media, startup, surabaya, suwec, web [...] [...] courtesy of : http://rockmeamadeo.com Tags: komunitas, kopdar, social media, startup, surabaya, suwec, web [...]

]]> Comment on How “Social Business Design” Has Changed My Outlook on Social Media by Linda Sherman http://rockmeamadeo.com/how-social-business-design-has-changed-my-outlook-on-social-media/comment-page-1/#comment-135 Linda Sherman Mon, 31 Jan 2011 19:23:56 +0000 http://rockmeamadeo.com/?p=418#comment-135 Thought provoking article (I just stumbled it on stumbleupon). I originally "stumbled" on this because of Heather Turner's paper.li: paper.li/forfeng/follow-friday-favorites which she named "The Hospitality Daily" - which auto "featured" @KauaiBeachInn who RT'd the Twitter announcement of that feature. I was checking their stream because @KauaiBeachInn kindly followed my @KauaiTalk this morning and I have placed them in my Kauai Twitter list and paper.li and so the circle continues. Now that @KauaiBeachInn and I are connected, hopefully they will come to a tweet-up I am hosting in Kauai Saturday http://ourbestofkauai.com/events/kauai-tweetup-at-22-degrees-north-sat-feb-5-noon/ - which may lead to who knows what? This is the social of social media - and to me why it is important. Relationships between human beings make things happen. And by the way, some of the customer service twitter accounts make a huge difference for me and my relationship with their company. Comcast, Citibank, ATT are interactions I have had just in the past weeks. I worked in Japan for many years and when I returned "social media" was really just starting and while using it for marketing - it also allowed me to re-assimilate to the USA. Social Media is about people. The social business you talk about, if done right, should allow a company to help form and energize human relationships while synergizing skills. I'd love to see it done in a new merger. Thought provoking article (I just stumbled it on stumbleupon).

I originally “stumbled” on this because of Heather Turner’s paper.li: paper.li/forfeng/follow-friday-favorites which she named “The Hospitality Daily” – which auto “featured” @KauaiBeachInn who RT’d the Twitter announcement of that feature. I was checking their stream because @KauaiBeachInn kindly followed my @KauaiTalk this morning and I have placed them in my Kauai Twitter list and paper.li and so the circle continues. Now that @KauaiBeachInn and I are connected, hopefully they will come to a tweet-up I am hosting in Kauai Saturday http://ourbestofkauai.com/events/kauai-tweetup-at-22-degrees-north-sat-feb-5-noon/ – which may lead to who knows what?

This is the social of social media – and to me why it is important. Relationships between human beings make things happen. And by the way, some of the customer service twitter accounts make a huge difference for me and my relationship with their company. Comcast, Citibank, ATT are interactions I have had just in the past weeks.

I worked in Japan for many years and when I returned “social media” was really just starting and while using it for marketing – it also allowed me to re-assimilate to the USA.

Social Media is about people.
The social business you talk about, if done right, should allow a company to help form and energize human relationships while synergizing skills. I’d love to see it done in a new merger.

]]> Comment on How “Social Business Design” Has Changed My Outlook on Social Media by links for 2011-01-31 :: Blog :: Headshift http://rockmeamadeo.com/how-social-business-design-has-changed-my-outlook-on-social-media/comment-page-1/#comment-134 links for 2011-01-31 :: Blog :: Headshift Mon, 31 Jan 2011 16:02:02 +0000 http://rockmeamadeo.com/?p=418#comment-134 [...] How “Social Business Design” Has Changed My Outlook on Social Media « Rock Me Amadeo (tags: socialbusiness) [...] [...] How “Social Business Design” Has Changed My Outlook on Social Media « Rock Me Amadeo (tags: socialbusiness) [...]

]]> Comment on How “Social Business Design” Has Changed My Outlook on Social Media by Tweets that mention How “Social Business Design” Has Changed My Outlook on Social Media « Rock Me Amadeo -- Topsy.com http://rockmeamadeo.com/how-social-business-design-has-changed-my-outlook-on-social-media/comment-page-1/#comment-133 Tweets that mention How “Social Business Design” Has Changed My Outlook on Social Media « Rock Me Amadeo -- Topsy.com Sun, 30 Jan 2011 10:34:08 +0000 http://rockmeamadeo.com/?p=418#comment-133 [...] This post was mentioned on Twitter by Kenny Fabre and Marketing Network, Social Media Mecca. Social Media Mecca said: How “Social Business Design” Has Changed My Outlook on Social ...: Powered, the social media agency I worked for... http://bit.ly/gavZUv [...] [...] This post was mentioned on Twitter by Kenny Fabre and Marketing Network, Social Media Mecca. Social Media Mecca said: How “Social Business Design” Has Changed My Outlook on Social …: Powered, the social media agency I worked for… http://bit.ly/gavZUv [...]

]]> Comment on The Ubiquity of the Social Web, and the Questionable Sustainability of its Agencies by How “Social Business Design” Has Changed My Outlook on Social Media « Rock Me Amadeo http://rockmeamadeo.com/the-ubiquity-of-the-social-web-and-the-questionable-sustainability-of-its-agencies/comment-page-1/#comment-131 How “Social Business Design” Has Changed My Outlook on Social Media « Rock Me Amadeo Sun, 30 Jan 2011 07:50:33 +0000 http://rockmeamadeo.com/?p=345#comment-131 [...] written about the pervasiveness of social, and how the lines between media are becoming blurred. What I don’t hope for, however, is [...] [...] written about the pervasiveness of social, and how the lines between media are becoming blurred. What I don’t hope for, however, is [...]

]]> Comment on Why You SHOULD Use the “Focus Group of One” by Anthony Perez http://rockmeamadeo.com/you-should-use-the-focus-group-of-one/comment-page-1/#comment-109 Anthony Perez Thu, 12 Aug 2010 13:54:50 +0000 http://rockmeamadeo.com/?p=382#comment-109 Of course you can always use the stress test of putting your ideas through the paces of the principles set out in "Made To Stick" to get an early sense of whether your idea will likely stick. Then again, almost every viral video ever made doesn't really fit that mold so who knows if that's a good barometer either. One REALLY interesting article you should check out for Farmville/World of Warcraft is 5 Creepy Ways Video Games Are Trying To Get You Addicted. Yeah, it's a list article and on Cracked, but it's a damn interesting read: http://www.cracked.com/article_18461_5-creepy-ways-video-games-are-trying-to-get-you-addicted.html Of course you can always use the stress test of putting your ideas through the paces of the principles set out in “Made To Stick” to get an early sense of whether your idea will likely stick. Then again, almost every viral video ever made doesn’t really fit that mold so who knows if that’s a good barometer either.

One REALLY interesting article you should check out for Farmville/World of Warcraft is 5 Creepy Ways Video Games Are Trying To Get You Addicted. Yeah, it’s a list article and on Cracked, but it’s a damn interesting read: http://www.cracked.com/article_18461_5-creepy-ways-video-games-are-trying-to-get-you-addicted.html

]]> Comment on Why You SHOULD Use the “Focus Group of One” by Andrew G http://rockmeamadeo.com/you-should-use-the-focus-group-of-one/comment-page-1/#comment-106 Andrew G Thu, 05 Aug 2010 21:46:12 +0000 http://rockmeamadeo.com/?p=382#comment-106 I think this notion of "Focus Group of One" applies an idea of any sort, though I understand your relating it to social media/mass marketing because that's what you specialize in. Many Good Ideas were the brainchildren of just one person. It's just that it is exceedingly difficult to execute a Good Idea by yourself because if it was trivial to do it was probably done already. Turning a Good Idea into a million or billion dollar company requires at minimum a handful of people just to get off the ground, and you'd be insane to try and do it yourself. I think this notion of “Focus Group of One” applies an idea of any sort, though I understand your relating it to social media/mass marketing because that’s what you specialize in. Many Good Ideas were the brainchildren of just one person. It’s just that it is exceedingly difficult to execute a Good Idea by yourself because if it was trivial to do it was probably done already. Turning a Good Idea into a million or billion dollar company requires at minimum a handful of people just to get off the ground, and you’d be insane to try and do it yourself.

]]> Comment on Why You SHOULD Use the “Focus Group of One” by amadeo http://rockmeamadeo.com/you-should-use-the-focus-group-of-one/comment-page-1/#comment-105 amadeo Thu, 05 Aug 2010 15:37:46 +0000 http://rockmeamadeo.com/?p=382#comment-105 Yeah. There definitely are things that are shared that I don't get, but then the question is: are we a part of that group of people who it is geared towards? I don't personally play any social games, or spend half my day on Facebook. So, I don't find it surprising that I don't care much for Farmville. Though, I have heard, from people just like us, that Farmville stole their lives. I don't want to find out, but I heard there's something addicting about it. You know what: I don't like MMORPGs whatsoever, but I'll be damned if I didn't have a life for 7 days when World of Warcraft did their stress tests before its release years ago. It was like crack and I couldn't get enough. So, who knows. Maybe if you gave Farmville an extensive chance, you might find yourself wearing overalls everyday. It's bigger than Twitter, so it's gotta be doing something right. Yeah. There definitely are things that are shared that I don’t get, but then the question is: are we a part of that group of people who it is geared towards? I don’t personally play any social games, or spend half my day on Facebook. So, I don’t find it surprising that I don’t care much for Farmville.

Though, I have heard, from people just like us, that Farmville stole their lives. I don’t want to find out, but I heard there’s something addicting about it. You know what: I don’t like MMORPGs whatsoever, but I’ll be damned if I didn’t have a life for 7 days when World of Warcraft did their stress tests before its release years ago. It was like crack and I couldn’t get enough.

So, who knows. Maybe if you gave Farmville an extensive chance, you might find yourself wearing overalls everyday. It’s bigger than Twitter, so it’s gotta be doing something right.

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