There’s A Need For Integrated Social Media
Disclaimer: I started this post over a month ago and just never got to finish. Hopefully, it’s still halfway relevant. If we’re being honest, I started on my path in marketing under the impression that I was going to be concepting billboards, television spots, magazine ads, working with emerging technology, etc. Partially because that’s what ...
The Only 3 Things You Need to Succeed In Social Media and Become an Engaged Brand
Wetpaint and Altimeter Group just released a thought-provoking report about the most engaged brands in social media, with a listing of 100 companies starting with Starbucks at No. 1 and ending with AIG at No. 100. An interesting thing worth highlighting is that the most engaged brands saw the highest revenue growth versus those who ...