A Facebook Page (Even A Good One) Is Not The Answer
Note: The views expressed on this blog are those of mine alone and do not necessarily represent the views of my employer, past or present. Something I have noticed, both through observation and firsthand experience, is the obsession brand marketers, as well as agencies, have with turning to Facebook to resolve their social media challenges. ...
The Ubiquity of the Social Web, and the Questionable Sustainability of its Agencies
Let me preface this by saying I don’t write these posts simply to be contrarian. I just think that some perspective is in order. I’ve said this before. My larger interest is in technology and how brands can connect with people through things that whirl and buzz. Taking a step beyond that is my interest ...
The Soul of Social Media, And Why “Agency” Shouldn’t Be A Bad Word
There’s something I’ve thought about for some time, and was perpetuated by Zach Lieberman, a speaker at the PSFK Conference last week. Lieberman, who is a creative technologist, had a talk about Engaging the Human Element, and “making deeply engaging, entertaining and meaningful interactions” through art and technology. He talked about the power of individuals, ...
The Ubiquity of Facebook and Twitter
This post is more so a raw and unrefined observation/opinion of mine, rather than a picking apart of the two services. For some time I’ve wanted to write a blog post about how Facebook has become the new mass media, or how Twitter has seemingly morphed to a medium, but I think it’s probably even ...
What’s The Point of Tumblr If Facebook Has Become My Lifestream?
Let’s skip the formalities. I know I haven’t made a post in eons. But it’s been a rough month and half. So, cut me some slack. But if the past month has taught me anything, it’s been that it’d be nice to chronicle my life. I’ve had about three journals in my lifetime. Each of ...
Want To Understand Social Media? Don’t Stop Using It At 5 P.M.
This is something I’ve noticed with a number of marketers who have had difficulty in understanding social media, whether that means getting a grip on its value, or simply how to use it beyond what they read on random marketing blogs like this one. The key to truly understanding and getting a handle on social ...
Twitter Is Not The Messiah. It’s Just a Tool.
I love Twitter. Don’t get it twisted. I find it to be a very useful resource when it comes to discovering interesting gems around the internet. So, I’ll be first in line to say that it has provided me with real-world value, and have fervently defended it against friends of mine who don’t see a ...