Why You SHOULD Use the “Focus Group of One”

Posted on Aug 4, 2010 in Big Ideas, Individuality, Inspiration | 4 Comments
Why You SHOULD Use the “Focus Group of One”

Oftentimes we’re told not to use the “focus group of one”, namely ourselves, when we’re brainstorming creative ideas. But to be blunt, I ask: Why not? Social media marketing, unlike mass media, is based on the pillars of relationship building and a few-to-many model. That said, if you fall within the target audience, it shouldn’t […]