Why You SHOULD Use the “Focus Group of One”

Posted on Aug 4, 2010 in Big Ideas, Individuality, Inspiration | 4 Comments
Why You SHOULD Use the “Focus Group of One”

Oftentimes we’re told not to use the “focus group of one”, namely ourselves, when we’re brainstorming creative ideas. But to be blunt, I ask: Why not? Social media marketing, unlike mass media, is based on the pillars of relationship building and a few-to-many model. That said, if you fall within the target audience, it shouldn’t […]

The Soul of Social Media, And Why “Agency” Shouldn’t Be A Bad Word

The Soul of Social Media, And Why “Agency” Shouldn’t Be A Bad Word

There’s something I’ve thought about for some time, and was perpetuated by Zach Lieberman, a speaker at the PSFK Conference last week. Lieberman, who is a creative technologist, had a talk about Engaging the Human Element, and “making deeply engaging, entertaining and meaningful interactions” through art and technology. He talked about the power of individuals, […]