Why You SHOULD Use the “Focus Group of One”

Posted on Aug 4, 2010 in Big Ideas, Individuality, Inspiration | 4 Comments
Why You SHOULD Use the “Focus Group of One”

Oftentimes we’re told not to use the “focus group of one”, namely ourselves, when we’re brainstorming creative ideas. But to be blunt, I ask: Why not? Social media marketing, unlike mass media, is based on the pillars of relationship building and a few-to-many model. That said, if you fall within the target audience, it shouldn’t […]

The Ubiquity of the Social Web, and the Questionable Sustainability of its Agencies

The Ubiquity of the Social Web, and the Questionable Sustainability of its Agencies

Let me preface this by saying I don’t write these posts simply to be contrarian. I just think that some perspective is in order. I’ve said this before. My larger interest is in technology and how brands can connect with people through things that whirl and buzz. Taking a step beyond that is my interest […]

The Soul of Social Media, And Why “Agency” Shouldn’t Be A Bad Word

The Soul of Social Media, And Why “Agency” Shouldn’t Be A Bad Word

There’s something I’ve thought about for some time, and was perpetuated by Zach Lieberman, a speaker at the PSFK Conference last week. Lieberman, who is a creative technologist, had a talk about Engaging the Human Element, and “making deeply engaging, entertaining and meaningful interactions” through art and technology. He talked about the power of individuals, […]

The Ubiquity of Facebook and Twitter

The Ubiquity of Facebook and Twitter

This post is more so a raw and unrefined observation/opinion of mine, rather than a picking apart of the two services. For some time I’ve wanted to write a blog post about how Facebook has become the new mass media, or how Twitter has seemingly morphed to a medium, but I think it’s probably even […]

Want To Understand Social Media? Don’t Stop Using It At 5 P.M.

Posted on Jul 30, 2009 in Social Media | One Comment
Want To Understand Social Media? Don’t Stop Using It At 5 P.M.

This is something I’ve noticed with a number of marketers who have had difficulty in understanding social media, whether that means getting a grip on its value, or simply how to use it beyond what they read on random marketing blogs like this one. The key to truly understanding and getting a handle on social […]

The Only 3 Things You Need to Succeed In Social Media and Become an Engaged Brand

Posted on Jul 21, 2009 in Social Media | 7 Comments
The Only 3 Things You Need to Succeed In Social Media and Become an Engaged Brand

Wetpaint and Altimeter Group just released a thought-provoking report about the most engaged brands in social media, with a listing of 100 companies starting with Starbucks at No. 1 and ending with AIG at No. 100. An interesting thing worth highlighting is that the most engaged brands saw the highest revenue growth versus those who […]