The Soul of Social Media, And Why “Agency” Shouldn’t Be A Bad Word
There’s something I’ve thought about for some time, and was perpetuated by Zach Lieberman, a speaker at the PSFK Conference last week. Lieberman, who is a creative technologist, had a talk about Engaging the Human Element, and “making deeply engaging, entertaining and meaningful interactions” through art and technology. He talked about the power of individuals, ...
Want To Understand Social Media? Don’t Stop Using It At 5 P.M.
This is something I’ve noticed with a number of marketers who have had difficulty in understanding social media, whether that means getting a grip on its value, or simply how to use it beyond what they read on random marketing blogs like this one. The key to truly understanding and getting a handle on social ...